This book is packed with great concepts and designs perfect for designers and artists of all "types".
Typography Essentials
100 Design Principles for Working with Type
By
Ina Saltz
Typography Essentials is an effort to distill, organize, and compartmentalize but not to oversimplify the many complex issues surrounding the successful and effective use of typography. It is for designers of every medium in which type plays a major or minor role.
A deep understanding of letterforms and knowledge of the effective use of letterforms can only be obtained with constant observation and experimentation; it evolves over a
lifetime of design practice and study. Typography Essentials is intended to advance the progress of designers seeking to deepen their typographic expertise. It is organized and designed to make the process enjoyable and entertaining, as well as instructional.
Ina Saltz (New York) is an art director, designer, writer, photographer, and professor of electronic design and multimedia at The City College of New York whose areas of expertise are typography and magazine design. For over 22 years, Ina was an editorial design director at Time magazine (international editions), Worth magazine, and other magazines including Golf magazine, Golf for Women Magazine,
and Worldbusiness.
I love this design technique. Hiding a message within another word or set of words.
My favorite is this one: "Believe" with the l, i, and e in a different color. I decided I wanted to make an ATC of this so I went to the disk of free fonts that comes with Indie Fonts 3
A Compendium of Digital Type from Independent Foundries
by
P22
The must-have resource for finding the highest quality fonts available today
If
you're searching for a font that goes beyond ho-hum, this book is for
you. Today's computers provide a selection of fonts that serve
reasonably well for workaday letters and publications, but have become
utterly boring from overuse. To attract a reader's attention, you need
an original font.
This third volume of Indie Fonts provides
a showcase collection of 1,600 new fonts from today's hottest digital
type foundries, and features the best work of these designers. As with
the first two volumes, Indie Fonts 3 will help readers find some of the highest quality fonts available today.
Type
styles range from the best of Matthew Carter's classic designs to the
latest irreverence of ingoFonts. Designers searching for unique
typefaces will find what they are looking for, whether historical
revivals or futuristic techno faces.
On the included CD, you'll also get a collection of 53 bonus fonts.
P22
type foundry creates computer typefaces inspired by art, history, and
science. P22 is renowned for its work with museums and foundations to
ensure the development of accurate historical typefaces that are fully
relevant for today's computer user. In addition to its in-house font
design, P22 now licenses several new type designs from around the
world. And, of course, no type foundry is complete without its own
record label.
This is how I made my Believe ATC:
I installed two of the free fonts that come in Indie Fonts 3, Grit Typesorts and Caxton Script.
I opened up a new document in Illustrator.
Then I selected show grid and show ruler.
I made a 2.5 by 3.5 blue guide box for the size of the ATC by click and holding on the side and top rulers and dragging.
Then I typed in the word and scaled it in the guide box.
I then selected just the "lie" and changed the color to green.
I then added the decorative elements using Grit Typesorts and scaled them.
I printed it out on photo paper and cut it out using my taped off grid ruler.
So my question for you is this:
Do you know of a word or phrase that contains another word or phrase with in it?
Leave your answer in the comments section and as a thanks for sharing you will be entered to win a free book!










