From the NO RULES! SERIES:
No Rules! Logos
Radical Design Solutions that Break the Rules
By
John Stones
No Rules! Logos is a new survey series that rounds up the
most innovative, radical, and out-there graphic solutions
from around the world. In each book, dyed-in-the-wool
design rules are identified, and a range of examples
demonstrate how to break those rules, to great effect. Each
entry is featured in a number of illustrations, analyzed and
assessed, and includes feedback about impact and audience
reaction.
No Rules! Logos tackles perhaps the most venerated
discipline of graphic design, the corporate identity and its
logotype. Of course, in the world of No Rules! anything
goes, especially with a young generation of entrepreneurs
and boutique businesses needing logos and identities
to grace products as diverse as vinyl toys, homemade
recordings, recycled fashion, and limited-edition products
from skateboards to pet accessories. The book identifies 10
key “rules” of logo design, such as “keep it simple,” “make
a mark that is constant and unchanging,” and “keep to
primary colors or black and white.”
John Stones (London) is a journalist who has written
for publications such as The Observer, Design Week,
and Icon. He is the author of Total Design Sourcebook:
Display.
Click on the image to read more about the Fiat logo.
I really like the way this book is written because each section starts with "THOU SHALT NOT..." and I just love that phrase especially in this context because it is followed by "...AND HOW TO BREAK IT!"
It is such a good design discussion and fun read. If you want to learn how to design logos and break the rules while doing it, you will love this book.
Today's question:
What is your favorite design rule to break?
I think mine is using a thing not for it's intended purpose. I simply LOVE using one thing that is meant for a specific purpose and making it do something else!
Art must be neat.
That is my favorite rule to break. I used to be neat and tidy but now I am letting myself go with colors and textures.
Posted by: Lynda Taylor | June 17, 2009 at 07:12 PM
I'm a lot like you....
I love to use things but not for their intended use.
Posted by: BrendaLea | June 17, 2009 at 07:22 PM
It's great to see what others are designing. Everyday I search the web for inspiration. Thank you.
Ronnie Affee
Posted by: Orlando Advertising Agency | July 08, 2010 at 01:16 AM