Did I make you scratch your head and say, "wassup with that title?" Well, if you are considering or are in the midst of turning what you make into a business of some sort, here are 2 pages from the book Design Matters: Portfolios 01 An Essential Primer for Today's Competitive Market that I thought you might find interesting.
The page above from Design Matters: Portfolios 01 An Essential Primer for Today's Competitive Market helps you calculate the value of your portfolio and the page below explains the close ratio.
So if you are a creative sort and looking to put together a portfolio, I bet you will find lots of info and inspiration in the book:
Design Matters: Portfolios 01 An Essential Primer for Today's Competitive Market
by
Maura Keller
Portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators.
This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.
Maura Keller is a writer and editor. In addition to freelance writing for more than 50 publications for the past 10 years, she was a marketing communications writer for the award-winning design firm, Yamamoto Moss in Minneapolis. She has also written extensively on marketing and business-related topics for regional and national consumer and trade publications.
This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.
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